Together, we have the power to improve the lives of millions of farmed animals
Choose RSPCA Assured









































Make a better choice for farmed animals
When you see the RSPCA Assured label on food packaging and menus, it means farms – and every stage of the animals’ lives – have been assessed to the RSPCA’s strict welfare standards.

World-leading welfare standards
Our expert assessors check more than 4,000 farms and businesses to ensure they’ve met an average of 760 different standards, all designed to improve the lives of farmed animals.

Room to move and play
The RSPCA’s welfare standards cover every aspect of the animals’ lives. Hens live free of cages. Chickens have straw bales to peck at. Pigs sleep on comfortable bedding. Salmon and trout swim in good-quality water.









































Update
Our label is changing
It’s the same higher welfare label you trust, but now it’s easier than ever to spot.
New look, same vision: to create a world where all farmed animals are treated with kindness and compassion.
You'll see both logos until October 2027, as companies use up old packaging.